Changes!

Happy New Year! May you enjoy a happy, healthy & prosperous 2011.

For those of you I haven't spoken with recently, I moved over to Range Online Media (an iProspect company) a few months back.

First, a little background on the move. While I loved running my own agency, I gravitated towards interactive marketing because I loved the blending of the creative & analytical as well as how it is an ever evolving space (just think about the explosive growth of social media & mobile this last year). I wanted to deliver successful online marketing campaigns for my clients with measurable results using both proven channels such as email & search while implementing emerging channels such as mobile, social media & location based apps.

Over the past year, I found myself concentrating more on being a business owner that doing the work that I really wanted to do.

When the opportunity to join Range Online Media presented itself, I had to listen. Their client roster as well as what I had heard about the amazing culture were very intriguing. While I knew of their reputation as a search marketing agency, I discovered that Range is so much more. They are a performance marketing agency leading successful campaigns in multiple online channels. . . search, display media, social media, mobile, location based apps. Range/iProspect handles more top 500 retail clients than any other agency. More than any of that, they are a collection of brilliant people, both personally & professionally.

That said, I am very excited about the possibilities for 2011 & the future of interactive marketing. Considering my move over to Range, the content and theme of this blog will be changing. In the coming days, I will give you another update.

Thank you to all who contributed to Concept 1:2:1. From customers to colleagues, I appreciate everything you have done.