Web Video as a Training Tool

By Concept 1:2:1 partner producer Silvana Rosero

Video as a Training Tool

Video has become one of the most effective communication tools in business today (see below for a short web product training video sample). Using video, companies are now able to share knowledge and bring employees together, through any distance, in a simple and cost-effective manner.

Video's unsurpassed ability to deliver high-impact and effective messaging has lead to heavy usage in the fields of advertising and marketing in the past. Currently, video is rapidly becoming equally popular in the demanding discipline of training. A survey conducted between June and July of 2008 by an American Marketing Research Company clearly reflect this trend – companies are investing in video, directly leading to measurable business results. Responses showed that sales training and new-hire orientation both benefit significantly from video’s ability to quickly transfer complex knowledge.


Why should you consider using video for training?
Industry experts say a desire to avoid travel costs is driving much of the demand. At the same time, regulatory compliance is boosting the variety and volume of training materials, and security and open-meeting requirements create more uses for video.

This brings up a valid point: when it comes to communication, face-to-face exchange or first- hand experience cannot be fully replaced by video. Yet it appears to be equally true that in today’s over-scheduled and increasingly global work environment, businesses are looking to shift communication to an on-demand format to accommodate asynchronous work flows whenever possible. Rapid advances in video technology are now making it increasingly possible to
integrate video into training activities and programs; many businesses are now finding video to be an excellent way to train efficiently and cost-effectively.

It is also said that out of the five senses, sight and sound account for 85% of the information we take in. Video allows you to minimize the time spent in training while maximizing the available productive time.

Control your message
A very specific challenge that trainers face is to communicate information in a consistent manner. This is especially true for industries where there is a lot of regulation in place such as health and insurance. Creating a video not only allows you to tightly control your message, but it also gives you the opportunity to craft your communications in the most compelling and attractive way.

In conclusion, video allows you to exploit rich media, replicating information that everyone in a group needs to know in the most efficient way possible.

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