Concept 1:2:1 Interactive Marketing & Communications

Thoughts on the interactive marketing industry as well as other random musings.

Thursday, August 21, 2008

Instant Gratification is Here

I just read that American Airlines will be adding broadband service to certain flights. http://www.dallasnews.com/sharedcontent/dws/bus/stories/082108dnbusaabroadband.134eeffe.html

Just another step to a world where your business is available to consumers online anytime and anyplace (instant gratification).  Another reason that you need to be sure that your online presence is up to the expectation of today's E-commerce lest you get left behind behind the competition that does.

Think of all those people in line to get an iPhone at the Apple store.  Part of the appeal is the web capabilities of that phone.  To be able to see the web as you see it on your computer whenever you have your iPhone with you.  Guess what. . . if your first impression stinks on a desktop or laptop, the odds of that iPhone user will think it stinks too.  

It is crucial to any organization to take advantage of what technology gives you.  People ready to find you NOW that want to give you MONEY for your service or product.  People love to buy.  They may not like to be sold, but they love to buy.  Give them a chance to buy from you.  Give them the instant gratification that they want.  www.concept121.com

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